Press Releases

Fontem Ventures welcomes latest comments on potential benefits of EVPs

18.11.14

Fontem Ventures, Britain’s leading e-cigarette company, welcomes today’s comments by John Britton, director of the UK Centre for Tobacco and Alcohol Studies,

Amsterdam, November 18 2014 – Fontem Ventures, Britain’s leading e-cigarette company, welcomes today’s comments by  John Britton, director of the UK Centre for Tobacco and Alcohol Studies, which suggest that electronic vaping products (EVPs) offer a huge potential benefit to public health by helping smokers to shift to an alternative source of nicotine.

Marc Michelsen, Director of Communications and Public Affairs at Fontem Ventures said: “Fontem Ventures welcomes John Britton’s comments about the potential benefits of EVPs to public health.

“Mr Britton joins a long line of experts who believe that EVPs could make a significant contribution to public health including Professor Robert West at University College London; the National Addiction College at Kings College London; the Tobacco Dependence Unit at Queen Mary University; and the pressure group Action on Smoking and Health (ASH).”

According to ASH, two million people in the UK are already regular users of EVPs. These people are making the choice to use EVPs because they are searching for an alternative to tobacco which better suits their life-style.

John Britton was speaking at Holyrood’s Health Committee in Scotland.

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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